UpMail, a sales acceleration tool for the hospitality industry, has partnered with Frasers Hospitality, a global hospitality operator to help them improve the quality and efficiency of their one to one sales communications. UpMail will improve productivity and personalisation in one go by streamlining their communications, through a conversion-optimised email platform.

“Our mission has always been to change the way Hotels use email, making it a more efficient and persuasive channel for B2B salespeople,”said Antoine Asselin, Founder and CEO of London-based UpMail. “With our support, we hope Frasers Hospitality will be able to improvethe quality and effectiveness of their communications,giving them real advantage against their competitors.”

 With its strong vision for growth, Frasers has embarked on a partnership with UpMail that will maximise the impact of their sales operations. Most recently Frasers have teamed up with premium automobile company Mercedes-Benz, to launch  ‘Mercedes-Benz Living @ Fraser’ to provide a truly unique hotel experience to today’s millennial travellers. By adopting UpMail’s platform, Frasers Hospitality can effectively communicate great services to their customers by instantly distributing optimal content across all teams and luxury brands, standardising communication.  

‘It is a pleasure to start working with UpMail’ added Valerie Dhieux, Director of Sales & Marketing EMEA at Frasers Hospitality, ‘Our partnership means we can now better align our sales and marketing departments, bringing all email communication, content and tracking together in a single location

About Frasers Hospitality

Frasers Hospitality, the hospitality arm of Frasers Property Group, is a global hospitality operator with Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Europe, MiddleEast, Africa, North Asia, Southeast Asia and Australia. With numerous awards adding to its achievements, Frasers continues to make its mark on the international hospitality scene with its strong vision for growth and exceptional service offerings.

About UpMail

Used by over 500 Hotels across Europe, among them brands like Mercure, Hilton DoubleTree and Jurys Inn, UpMail is the only Sales acceleration tool that helps Hospitality sales teams to target and track prospects quickly and easily with data-driven, on-brand content so that they can communicate better and convert faster. Find out more about UpMail solutions here.