Hard Rock Hotels
Amplifying Global Sales with UpMail

 

Headquarters
Florida, United States

Type
Hotels & Resorts

Number of Hotels
30+

Region
Global

Company Size
10,000+ employees

 

About Hard Rock Hotels

Hard Rock Hotels is internationally recognized as a leader in the hospitality industry. Around the globe our hotels offer unique and contemporary designs, world-class entertainment, incomparable service, and one-of-a- kind brand programs, catering to modern travelers who seek a reprieve from traditional, predictable hotel experiences.  Stemming from our roots and infused in our core, guests will find music & entertainment that touches all generations and genres. The portfolio spans the world’s most enviable resort destinations as well as unique city locations. 

Hard Rock Hotels’ Global Sales Organization (GSO) drives revenue growth by building strategic partnerships across the MICE and Travel Industry segments. Through trade shows, key account management, and tailored sales initiatives, they position Hard Rock Hotels as a top choice for corporate events, incentives, and leisure travel. 

The Challenge

As part of their customer outreach, the Global Sales Organization relied on individual emails via Outlook to connect with prospects. This approach presented the following challenges:

  • Limited audience reach and email customization
  • Inability to include rich content like photos, links, and brochures
  • Fragmented workflow requiring separate platforms for event invitations
  • Restrictions on file size and email volume, hindering efficiency

The team needed a solution that would streamline their workflow, enhance their outreach, and improve the impact of their email communications.

 The Solution

To address these challenges, Hard Rock Hotels’ GSO  turned to UpMail, leveraging its powerful features to improve efficiency and engagement:

Seamless Integrations – UpMail’s Outlook and Salesforce integrations allow the team to send emails directly from their corporate accounts and import contacts effortlessly.

Template Library – A library of pre-built templates ensures consistency while speeding up email creation.

Easy Customization – Every template can be quickly tailored to target specific audiences, making outreach more relevant.

Contact Management – Contact lists can be saved as groups, streamlining future campaigns.

Team Collaboration – Shared templates enable seamless collaboration across sales teams.

Dedicated Support – UpMail’s responsive customer support team is always available when needed.

“There are so many time-saving features that I really appreciate,” says Colleen Brzozowski, Regional Director – Global Sales – Midwest. “From having a text library of frequently used messaging to easily attaching large documents and links in a visually appealing way. The ability to personalize a message while sending to a large group at once is incredibly efficient while still allowing me to convey an authentic approach that I want my customers to feel.”

The Result

The Hard Rock GSO has been using UpMail for two years and has now created over 80 email templates, sent over 1000 emails to over 40,000 recipients. They use the tool for a variety of activities including:

  • Trade show outreach and follow-ups
  • Event invitations
  • Promotions and campaigns
  • Announcements
  • Prospecting
  • Webinar follow-ups

The impact of UpMail on Hard Rock Hotels’ GSO has been significant, delivering time savings, enhanced personalization, and measurable ROI:

Time-Saving Efficiency – Streamlined workflows and seamless integrations with Salesforce and Outlook have simplified communication, reducing manual effort and increasing productivity. 

Personalized, Impactful Communication – The ability to customize templates ensures that every message feels tailored, leading to more engaging and compelling interactions with clients.

Measurable ROI – Tracking open rates and engagement provides valuable insights, allowing the team to refine their approach and maximize the impact of their outreach.

“I rely on effective communication to engage clients and drive business, and UpMail has been a game-changer for our sales and marketing efforts,” says Mathew Turvey, Regional Director of Global Sales – EMEA. “Its intuitive email templates ensure brand consistency, while the mass email distribution and tracking features provide valuable insights. This allows me to target clients more strategically, improving engagement and conversion rates.”

With UpMail, Hard Rock Hotels’ GSO team is hitting all the right notes—delivering impactful communication, streamlining processes, and amplifying their sales success.

“As a hotelier,I highly recommend the UpMail application for enhancing your email communication and marketing strategies.
UpMail has significantly streamlined our email processes, allowing us to create personalized and professional emails with ease.

Josh Dlabal

Director of Global Sales - Meetings & Events, Hard Rock Hotels & Resorts

Seamless Integrations