The Challenge

Despite the size and reach of their Global Sales Organization, Hard Rock Hotels’ sales team relied on individual emails via Outlook to connect with prospects. This approach presented several challenges, including:

• Limited audience reach and email customization
• Inability to include rich content like photos, links, and brochures
• A fragmented workflow requiring separate platforms for event invitations
• Restrictions on file size and email volume, hindering efficiency

The team needed a solution that would streamline their workflow, enhance their outreach, and improve the impact of their email communications.

 The Solution

To address these challenges, Hard Rock Hotels’ GSO team turned to UpMail, leveraging its powerful features to improve efficiency and engagement:

Seamless Integrations – UpMail’s Outlook and Salesforce integrations allow the team to send emails directly from their corporate accounts and import contacts effortlessly.

Template Library – A library of pre-built templates ensures consistency while speeding up email creation.

Easy Customization – Every template can be quickly tailored to target specific audiences, making outreach more relevant.

Contact Management – Contact lists can be saved, streamlining future campaigns.

Team Collaboration – Shared templates enable seamless collaboration across sales teams.

Dedicated Support – UpMail’s responsive customer support team is always available when needed.

“There are so many time-saving features that I really appreciate,” says Colleen Brzozowski, Regional Director – Global Sales – Midwest. “From having a text library of frequently used messaging to easily attaching large documents and links in a visually appealing way. The ability to personalize a message while sending to a large group at once is incredibly efficient while still allowing me to convey an authentic approach that I want my customers to feel.”

The Result

The Hard Rock team has been using UpMail for two years and has now created over 80 email templates, sent over 1000 emails to over 40,000 recipients. They use the tool for a variety of activities including:

• Trade show outreach and follow-ups
• Event invitations
• Promotions and campaigns
• Announcements
• Prospecting
• Webinar follow-ups

The impact of UpMail on Hard Rock Hotels’ global sales team has been significant, delivering time savings, enhanced personalization, and measurable ROI:

Time-Saving Efficiency – Streamlined workflows and seamless integrations with Salesforce and Outlook have simplified communication, reducing manual effort and increasing productivity. 

Personalized, Impactful Communication – The ability to customize templates ensures that every message feels tailored, leading to more engaging and compelling interactions with clients.

Measurable ROI – Tracking open rates and engagement provides valuable insights, allowing the team to refine their approach and maximize the impact of their outreach.

“I rely on effective communication to engage clients and drive business, and UpMail has been a game-changer for our sales and marketing efforts,” says Mathew Turvey, Regional Director of Global Sales – EMEA. “Its intuitive email templates ensure brand consistency, while the mass email distribution and tracking features provide valuable insights. This allows me to target clients more strategically, improving engagement and conversion rates.”

With UpMail, Hard Rock Hotels’ GSO team is hitting all the right notes—delivering impactful communication, streamlining processes, and amplifying their sales success.