UPMAIL’S CORPORATE TEMPLATE GALLERY:
THE KEY TO BRAND CONSISTENCY FOR
HOTEL GROUPS
July 23rd, 2024
Ensuring consistent messaging across multiple hotel properties can be a challenge. With UpMail’s Corporate Template Gallery, maintaining brand consistency and streamlining communication across your entire hotel portfolio becomes effortless.
Cohesive messaging and branding are crucial when managing multiple properties for several reasons:
Trust and Recognition: Consistent branding helps build trust with your audience. When clients receive uniform messages and visual cues, they recognize and remember your brand more easily.
Professionalism: A uniform brand image conveys professionalism and attention to detail, enhancing your hotel group’s reputation.
Customer Loyalty: Clients are more likely to become loyal customers when they have a clear and consistent understanding of what your brand stands for.
Competitive Edge: In a competitive market, a strong, consistent brand can set your hotel group apart from others, attracting more group business.
What is the Corporate Template Gallery?
The Corporate Template Gallery is designed to help hotel groups create and share consistent, high-quality email and proposal templates across all properties. These brand-approved templates are stored in the Corporate Gallery, accessible to every property via their respective UpMail account. Each property can choose the template that best fits their needs and customize it with property-specific details. This feature streamlines adherence to brand guidelines, while also making it easy to update and distribute new templates.
The Corporate Template Gallery is versatile and can be used in various scenarios to meet your hotel group’s sales and communication needs:
Starter Templates
During the initial setup of your UpMail accounts, use Corporate Templates as base templates for all properties. Examples include:
- General Inquiries
- Event Space & Rooms Proposal
- Wedding Proposals
- Contract Delivery
As new properties are added to your hotel group portfolio, they can easily leverage these brand-approved templates to start sending emails and proposals right away.
Sales Initiatives
Execute unified sales strategies across all properties with templates for:
- Seasonal or Quarterly Promotions
- Loyalty Program Incentives
- Tradeshow Invitations
- New Property Announcements
- Special Event Invitations
- Customer Appreciation Offers
These templates enable your hotel group to implement cohesive sales strategies across all properties, driving brand alignment and boosting the impact of your sales and marketing efforts.
Key Benefits of Using the Corporate Template Gallery
Here are some ways the Corporate Template Gallery can transform your hotel group’s communication and efficiency:
Consistent Brand Messaging: Ensure every communication from your properties reflects your brand’s voice and image. The Corporate Template Gallery helps standardize the message while allowing for property-specific customization.
Streamlined Workflow: By using ready-made templates, your team can save time on creating emails and proposals from scratch. This means more time spent on closing deals.
Enhanced Communication: With professionally designed templates, your emails will not only look great but also convey information effectively, leading to higher engagement and conversion rates.
The Corporate Template Gallery plays a pivotal role in maintaining consistency, enhancing efficiency, and ensuring top-notch communication across all properties. With this feature, hotel groups can elevate their brand identity, streamline sales processes, and amplify their sales initiatives, making it an indispensable tool for bringing more group business to your hotels.
Click here to learn more about UpMail’s Multi-Property Solutions.
If you don’t have this feature enabled and want to learn more, please email us at hello@upmailsolutions.com.
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