Alliance Pornic Increases Revenue 13% with UpMail [case study]
Feb 12, 2018 | 3 min read
Background
The Alliance Pornic Hotel, part of Alliance Hospitality Group, is a luxury resort in Bretagne, France offering a range of spa treatments including Thalasso therapy. Alliance Pornic, wanted to improve email communications with a focus on branding, productivity, and increasing revenue.
It was key for Alliance Pornic that their emails were sent out with a brand look and feel that was representative of their luxury offering.
The Solution
The Alliance Pornic Hotel, started using UpMail’s email plugin as a way of addressing their email communication.
The hotel was setup with templates based on their requirements and brand guidelines. UpMail provided each user the ability to quickly personalise individual email with recommended content (text, images, videos, brochures, etc.) for each type of communications. The platform saved users precious time when composing emails and searching for appropriate content.
The UpMail reminder function made sure every enquiry was followed-up, this was key in boosting productivity, conversion rates and revenue.
Alliance Pornic was keen that any solution that they adopted had little to no impact on their current workflows. UpMail’s seamless integration with Outlook meant that no in-depth training was required and every team member was able to send emails through UpMail straight away.
As a platform designed to make data-driven decisions, UpMail’s reporting and insights allowed Alliance Pornic to identify what they needed to do to improve their communications, from content down to the best subject lines.
As a result, Alliance Pornic saw 13% increase in revenue from direct customers in 2 months.
—
Based in London, UK, UpMail is an email tool for hotel sales people to increase one-to-one email communications productivity and sales conversion rates. UpMail customers include Jurys Inn, Iberostar, citizenM, and many more.
Contact one of our dedicated team members to find out how UpMail can help you and your team.
For daily updates and sales tips, follow UpMail on LinkedIn.
Read also from our blog
The Hotel Sales Playbook: 20 Strategies to Maximize Revenue
Maximizing revenue in hotel sales requires a strategic approach to guestroom occupancy, upselling, and targeted promotions. By leveraging data from past inquiries and bookings, hotel sales teams can craft compelling offers that drive new business and maximize profitability. Here are 20 key strategies to help you increase revenue and optimize sales performance:
Give Your Hotel Sales Proposals an Edge with Unique, High-Impact Content
When it comes to hotel sales proposals, first impressions matter. A well-crafted proposal should do more than just present rates, dates and availability—it should tell a compelling story that resonates with your potential clients. Here are some key elements to consider including in your next hotel sales proposal to give it an edge.
How Email Personalization Drives Hotel Sales
For hotel sales teams, email is the go-to communication tool, but sending the same message to every prospect simply isn’t effective. To stand out, your emails need to be thoughtful, targeted, and personal. Here are our top tips to make your hotel sales emails more engaging and impactful through personalization.
