About UpMail
UpMail began with a vision to empower hotel sales teams with the right tools for the modern sales landscape.
Antoine Asselin, UpMail’s founder, has a Master’s degree in marketing and business intelligence and extensive experience in consultancy with clients in insurance, pharma, and banking. Originally from Montreal, Canada, he later moved to the UK, where he led CRM and retention strategies for the Edwardian Group in both B2C and B2B sectors.
During this time, Antoine identified a significant gap in technology tailored for hotel B2B sales teams, particularly in Meetings and Events or Corporate sales. Recognizing that hotel sales teams sell experiences rather than just rooms, Antoine sought to create a solution that leverages digital content to help clients visualize their experiences, addressing the specific challenges faced by the industry.
In 2014, UpMail was founded to address these needs. The company aimed to develop a platform that simplifies and enhances hotel sales communications. Early on, the importance of maintaining standardized communications across large hotel groups and sales teams was recognized. This focus has been central to the platform’s development.
Simon Dowell joined the team as Commercial Director in 2018, bringing extensive experience in the hotel sales industry. While the pandemic posed significant challenges for the company, as it did for most hospitality businesses, the tool emerged as a valuable asset in the recovery of many hotels.
As UpMail’s client portfolio grew, so did the team. Over the past few years, Alex Slade has joined as Chief Technology Officer, and Deanna Sparling has taken on the role of Director of Operations, both bringing extensive experience in the B2B SaaS technology space.The UpMail team operates globally, just like its clients, which include renowned brands such as Hard Rock, Accor, Aimbridge, Radisson Hotel Group, Wyndham, PPHE, Iberostar, Frasers Hospitality, Malmaison, and many more.
UpMail takes pride in supporting hotel sales teams as they adapt and excel in the dynamic world of sales communications, with a commitment to ongoing product improvement that provides tailored solutions for these teams.
“I founded UpMail to bridge the gap I saw in hotel sales technology. My goal was to create a platform that truly understands the unique challenges of hotel sales teams & helps them communicate their value more effectively. Today, we’re proud to be a trusted partner to hotels worldwide, driving innovation & success in their sales efforts.”
Seamless Integrations
